You’re building a new website for your business. It’s long overdue. And so much has happened in the digital world since you last had one built, it seems more complicated than ever.
Your new website has to look good. That’s a must. It also needs to have all the functionality your business requires, like online booking systems, social media integration, or online reviews.
It also must be responsive.
What is a responsive website? It’s one that adapts to fit any screen and device, like mobiles or tablets.
You might think it’s only the younger demographics browsing websites on their smartphones, but that’s actually not the case. Today, more people in the US use the internet on their phones than on desktop computers. That’s a fact.
Australia isn’t far behind. The trend is for mobile to grow and desktop to shrink, as more and more older generations become smartphone “silver surfers”.
So, unless your new website is mobile responsive, you’re cutting out the majority of the market. Consumers won’t go out of their way to accommodate an outdated website. If it takes too long to load, they have to zoom in to read the text, or the layout looks terrible on their device, you’ve lost them. That’s another fact.
But that’s not the only reason why responsiveness is critical for today’s websites. In this blog post, we’re going to dive a little deeper into the two major benefits responsiveness brings.
Benefits of a responsive website
1. Increases sales
If you’re building a new an e-commerce website, making it responsive can actually increase sales.
Four out of five consumers use their smartphones to shop online. That’s a huge proportion. Making the user journey from ‘browse’ to ‘buy’ as easy as possible is essential. With a responsive e-commerce site, they can be at the checkout before they have time to reconsider their decision.
2. Boosts SEO
This is a huge benefit and one you might not have considered. Google introduced a change to its algorithm that actually prioritises responsive sites. That means, responsive websites will rank higher in search results than non-responsive sites.
Google mimics the way we all behave. If a website takes too long to load, Google will give up trying to read it. If it’s spammy or duplicate content, Google’s page crawlers will flag it. And if it doesn’t adapt to a huge percentage of non-desktop web browsing devices out there, Google won’t give it the time of day.
This is a huge advantage if your competitor is slow on the uptake. You can actually guarantee that your business appears ahead of theirs in Google, just by making one simple change.
Today, having a responsive website is a business necessity, not a ‘nice to have’. Consumers are used to fast loading times and websites that look fantastic, regardless of where they’re accessing them from. In fact, 40% of users will abandon a web page if it takes longer than 3 seconds to load.
It’s not just about speed either. Almost the same percentage of browsers will actually stop engaging with a brand that has a poor website layout.
All the websites we design and build here at Conveyz are mobile responsive and SEO friendly. If you’re confused by any of the terminologies in this blog post, or just want to ask us a question or two, please feel free to contact us anytime.