Traditionally when we used to do marketing, we were not able to track any sales or how many people viewed the print material. But now with online marketing we can analyse and track marketing. But still this is not used widely by businesses.
After we design a website, Google has provided us Google Analytics through which we can understand the no. of users on the website on daily, weekly or monthly basis, duration on website, country, city, source they came from, age gender, occupation and lot of other stats to understand our business audience and target accordingly.
Let’s understand a few benefits that Google Analytics has given:
Understanding Target Market:
Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results.
Using Google’s unique machine learning capabilities discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.
So many people who have their Google Analytics account, don’t have their goals set up. This is mostly because they feel like it will not help their cause and that it’s just another feature. Although it is commonly overlooked, it is a very useful feature, the one that could improve your online experience and eventually improve your business immensely.
Which social media platform to target
Social media advertising campaigns cost a lot of money and you need to be sure that you find a specific platform where most of your users gather and engage. This way you won’t spend excessive money where it’s not useful.
Use GA to figure out where your users are congregating and direct your efforts towards that platform.
At Conveyz we put a lot of emphasis on Google Analytics to target when we run marketing campaigns. Whether you run a marketing campaign or not, Google analytics is definitely a must to understand your business audience. Quality web design at Conveyz in Brisbane comes with one main focus – growing your business according to modern, digital needs. So once you invest in quality web design, your business will enjoy more customers, increased conversions, strengthened growth, higher profits, and long-term benefits.
Also have a read of our blog post, Website Design with SEO is Key To Online Marketing Success, for more information.