In case you just launched a new site – you have to face the facts that it isn’t easy to rank for high volume short tail keywords.
Using highly competitive keyword phrases effectively can help drive some huge traffic to your website.
So how do you achieve your aim with keywords in this context?
You have to optimize content for intents, topics, and desires…
When you search for any specific subject, you will surely discover hundreds or thousands of keywords. Such keywords stand for diverse things searchers desire knowing about that subject/topic. You therefore need to section keywords into groups, with each group signifying similar intent. With good SEO in place, you will need to create unique content page to satisfy the searcher’s requirements.
Distributing short-tail keywords into associated sets of long-tail keywords is a good direction toward good keyword targeting; in so far you have the pages and content in place for them.
A lot of folks might advise that you ignore the short tail keyword agenda, and that it’s competitive, too challenging, and too expensive – among other excuses. While these might be considered as valid points, the key is not to concentrate on the short tail solely, but rather to utilize the long tail keywords to generate relevance for the short tail keywords.
Optimizing Long Tail Keywords:
You can find all the keywords in any subject or given topic with meanings that are similar. Then group them putting these together, and then further find or create a page for optimization.
If you sell products for instance! Assume you come by a few keywords for your items with the subsequent terms: sale, discount, cheap, clearance, surplus, closeouts, among others. The pattern here with these is that they all seem to have similar meaning, meaning they can be all together optimized.
In order to maximize this – simply create a page where you can place each of your discounted stock for swift sale. However, know that no discount page would be complete and set without a link directing back to your product main page. After all – if the product required by the buyer isn’t discounted, he or she may just as well go on & purchase it at full price. This is to say that you can add in a text link to the short tail keyword SEO page.
With that done, repeat the process with other keywords of similar intent, and keep repeating it!
Every page optimized for any intent long tail group that’s similar – offers a link back to the short tail keyword that you wish to rank for.
The overall essence of doing this is that as you optimize long-tail keywords so as to achieve short-tail objectives, you will soon start seeing traffic and sales building up. Those less often searched long-tail keyword phrases can add up to 70% of the traffic you will receive from the short-tail keyword phrases. This is why long-tail strategy is crucial part of your SEO, as though they may pull less traffic per search term; they have the capacity to drive just as much traffic in general.