Running an Ad on Facebook but not getting enough conversions? You might need to narrow down your audience. With 2.01 billion monthly active users, Facebook has different types of audiences. They differ in their age, inhabited area, and interests.
If your business is confined to Brisbane, but your Ads are reaching people outside Brisbane, you are going to have no leads and conversions. Similarly, if your business demands a broader reach but is confined to a certain area, you need to target a bigger audience.
Facebook comes with many options to produce targeted Ads. So if you are spending money on the Ads, you must make the most out of it. Following are four simple strategies on how to produce targeted Facebook Ads to get conversions:
1. Set a broader audience at first
Facebook comes with several targeting options. You can specifically target dog lovers who love Husky and are within 10 miles radius of Brisbane. However, this is a very detailed targeting.
When you start a new ad campaign, set a broader audience at first. With greater reach comes better results. Afterward, you can narrow down the targeted audience looking upon the results and analytics.
For example, if you have opened a new Chinese restaurant, you can reach a broad audience by selecting specific interest such as “people who love to eat Chinese in Sydney.”
The demographics shown to you will be broad. After testing a broader audience for a while, you can move on to the targeted audience. For example, if the result shows the college-going students love Chinese more and respond to your Ads, you can launch another targeted campaign for this specific audience.
This helps in not wasting your money on non-converting Ads.
2. Have another look on your landing pages
Your landing page is a major base of your Facebook Ads.
The landing pages must be highly interesting. With great design and lead magnets such as e-books, videos, and GIFs, you can make your landing page really amazing.
Some simple tricks that can help in creating an attractive landing page are:
- Write down a compelling headline at the top of the page.
- Use a creative video to explain what you have to offer.
- Add images not to make it boring.
- Leave enough negative space.
- Add a visible and persuasive Call to Action (CTA).
- Use testimonials ad reviews to gain the visitor’s trust.
- Create customized headings for different audiences.
3. Experiment new and different ad formats
Many people are unaware of this. Facebook has introduced several new and different ad formats. It keeps updating the older ones as well. With “Increase Conversions on your Website” ad, you can have a better track of your conversions.
Other ads such as ‘Lead Ads’ help capture your leads within Facebook.
Experimenting with new ad formats for a targeted audience can lead to higher engagement that ultimately leads to more conversions.
4. Use overlap targeting
Overlap targeting is another new feature by Facebook to produce targeted ads. Using and/or rules, Facebook helps you to narrow down your audience.
Suppose you want to set an ad that targets people who like Pizza and Pasta. If you select one of these, you get a broader audience. If you choose both, the audience narrows. You can also select the people who like Pizza but do not like Pasta.
In this way, you get the desired targeted audience.
With these simple strategies, you can get increased conversions. The thing is to do Facebook ad experiments to come up with different techniques to make targeted Facebook Ads. Hence Test and get the best results.
We at Conveyz believe in providing results focused Facebook Ad campaigns. Contact us now to scale and grow your business.