Start with Basics: Importance of Clean and User-Friendly Website Designs

In the business of web designing, the term ‘user-friendly’ can never be over-elaborate. It is probably the most essential factor of web design and development.

It is the optimum objective of all web pages and it is the main purpose why as professional web designers – we have jobs and satisfied clients.

What does user-friendliness for websites really mean?

First, you must understand that variables would matter with regards to the kind of website and niche. You need to be able to have a great understanding of your website’s principal demographic. When designing a website – for example for a blog store selling products online, you might need to utilize larger font & text, with the navigation including larger buttons with high contrast. When designing a website for kids, then you would surely require adding a wide variety of bright colors– including fanciful and playful font styles with animated navigation support. For a website centred on sports, making it user-friendly means adding areas like stats, scores, schedules, and stats, and lots of rich colourful photos right on the home page and every other post.

A website that’s ideally user-friendly would require so many features and super improved navigation. The site layout must be super clean & methodically placed and organized to ensure flexible and satisfactory user experience.

Placing advanced search bar functionality can help your site’s visitors to locate important data that they are seeking out for, and will also aid you to grasp the better knowledge of what they are most interested in.

A user-friendly website should have the benefits of high-speed loading. Whether you know it or not, we all live in the Prompt Age– where everybody needs everything instantly. The average individual browsing online only views a website for less than 32 seconds – thus you don’t need to waste a majority of those few seconds loading your site. Your website should be loaded in 5 seconds or less. Doing this requires avoiding any large video uploads, images, flash media files – among other files. In case these must be utilized, then they have to be well compressed in order to minimize load time. It requires expert web designers to apply most of these and so many other variables that will help improve user-friendliness for a website.

The overall goal of a successful, user-friendly website will be to enhance ease of usage and site’s top speed. You can contact a reliable web design company to help build a better, more user-friendly website that will prove successful with good user-experience. Contact us today!

Good Website Design is the Holy Grail for Businesses

The world of website design has come a long way since businesses first started developing an online presence for their brand. These days, it’s not enough simply to have a website. It needs to be good looking, easy to use and designed with the sales funnel in mind.

In short, great website design for businesses could be the difference between them making money or not.

Below, we’ll explain why you should be prioritising your website and reveal why website design is about so much more than just “making it look pretty”…

Why your website is so important

Your website is the online manifestation of your brand. And a platform to showcase your products and services in the best light. So in the same way that your shop, restaurant, or office should look clean and professional for your customers and clients, so should your website.

And in today’s digital world, your customers expect a lot from your online presence.

The generation that never knew a life without the internet have long since grown up and become adults. So it’s no longer enough for your website to display relevant information. It needs to surprise and delight. It should add value to your target audience, inspire them to connect with your brand and encourage them to purchase.

Great web design does this and so much more.

Why website design is more than just looks

Your online presence should make communication between your business and its customers easy and fast. The aim is always to engage visitors and turn them into customers.

Try to think of your website as a lead generation platform, not just a shop window. Because it’s not just your online “shop”; it’s your shop assistant too. It has to be able to showcase your products and at the same time sell them with appealing imagery and compelling copy.

Your website is also your receptionist. Customers today want to be able to go online and make a booking or enquiry in no more than three clicks. So the design of your website has to make it easy for them.

And we live in a social world. People want to share the great things they find online. So it’s essential that your website is synced with the social channels your existing and potential customers use.

A mobile responsive website is also a must. Depending on your target demographic, the majority of your customers would already be accessing websites via their smartphones. If your website isn’t responsive, very quickly you’ve lost that customer.

Don’t fall into the trap that many small businesses do: don’t treat your website as an online brochure. It’s a shop floor, a receptionist, sales assistant, and social network all rolled into one. But you can only achieve that with good website design!

Generate more enquiries, stand out and attract clients online. For more information on great web design for businesses, contact us today for a free consultation.   

Start with Basics: Importance of Clean and User-Friendly Website Designs
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