Need a new website design or website redesign?
Your business has a website; of course, it does!
But does it generate all the enquiries you’d like? Do your customers even know how good your products and services are?
Digital marketing can help you get the traffic you need – and your website is key to getting those enquiries and sales.
But if your website can’t give your clients a memorable and helpful experience, then it’s just not doing its job.
Perhaps it’s time to review your “shop window”.
Things to check right now
Our lives would be very empty without our mobile phones. It says here that in 2019, a whopping 4.68 billion people will be using a mobile.
So, is your site MOBILE-FRIENDLY?
Grab your mobile right now and look. Can you tick these four items?
- A responsive page display. That doesn’t mean a miniature version of your desktop site. People hate scrolling around awkwardly to find things. No; it means a page that displays properly, whatever device is used.
- Readable fonts. Serif fonts or novelty fonts just don’t communicate well on a screen. Use something like Arial or make sure it’s big enough because everyone detests tiny print.
- Intelligent text formatting. That means no big paragraphs. Short ones make it easy for readers to get the info they want. Headings and sub-heads aid navigation, and bulleted lists are also helpful.
- Optimised media display. Visitors don’t want to scroll or resize, so check out your graphic elements – images, infographics, videos – to make sure they’re mobile-friendly, too.
Is your INFO CURRENT?
Maybe not, if it was written more than three years ago! Things change. People come and go. Businesses relocate.
Incorrect contact details reflect poorly on your professional image and your business.
As for neglecting outdated products or service info, or long-gone events details – let’s just say, you’re shooting yourself in the foot!
Is your LAYOUT FRESH?
An old, tired-looking design and layout count against your brand. Is your website able to convey what your business does, in just 5 seconds on landing on your page?
Did you know, each element on a web page is carefully placed there for a good reason? Read more on how different design conventions can affect your conversion rate.
Does each webpage have a CALL TO ACTION?
Ideally, every page should have a call-to-action button such as a clickable Enquire, Contact us, Request quote, Free Consultation.
Yes, every page!
Make it as easy as possible for your visitor to contact you, so you can convert them from lookers into buyers.
And SOCIAL MEDIA INTEGRATION too?
Again, every page must allow integration with social media platforms.
If it doesn’t or is too hard to find, this needs a re-think. Again, make it easy for your visitors!
See off your COMPETITORS
It’s unavoidable. Your prospective customers will compare your website with your competitors’. (And so should you!)
So if they see a bright, shiny website, with easy social media integration, simple call-to-action buttons, persuasive testimonials and crisp text … then see yours, which looks dull and dreary by comparison, who will they choose?
You know the answer.
Big changes NOT always needed
Often, just a few tweaks can make your website more functional and professional.
Importance of Images in Website Design
Images, graphics, videos are the most important things out of all the elements you add on your website. Design where images are used properly creates a warm, welcoming and creates an environment in a way that increases your conversion rate.
Imagery is the number one component that will give visitors a good first impression.
In this blog post we will go through some points on what to consider while choosing images.
Proper use of imagery and graphics can spell the difference between users staying and users leaving.
Images improve conversion rate when:
- They tell a story
- They support the product or service based on conventional understanding
- They evoke emotions
- They help clarify a confusing concept
- They are high quality, original and give your site a professional look
Images decrease conversion rate when:
- They make text harder to read
- It’s unclear what the image is
- They are not inline with the brand aesthetic and messaging
- They look like typical stock photography
- There are too many of them
Image conveys a message. Some images don’t need a text to give the message. It gets very clear with the image what the product offers with its benefit.
Images evoke emotion. So it is very necessary to have real people wherever possible.
With B2B services, the image of a product demo, the image of an actual product helps clarify a complicated product or a complicated service. You want your images to be high quality with proper bandwidth and shouldn’t take much time to load.
Text on images should be easy to read. If I am not able to read the text easily and require much deep thinking to understand it I might not go ahead browsing the website and jump on to another website.
Background Images Tips
- Use a colorful overlay that matches your brand style, reduces brightness and complexity of the images.
- Use a solid, black overlay with an opacity level of 80-95%. Professional look while not reducing readability.
- Blur the background image-enough to let the text be prominent and clear but not too much that you lose the concept of the image.
- Combine multiple ideas to be creative and unique while not interfering with an easy user experience.
- Icons and thumbnails should be used to create a sense of structure, cohesiveness and organization.
But if you really need a fresh new website, Conveyz includes all recent trends in even the basic packages.
Or Enquire now for a new website design.