Your business has a website; of course, it does!
But does it generate all the enquiries you’d like? Do your customers even know how good your products and services are?
Digital marketing can help you get the traffic you need – and your website is key to getting those enquiries and sales.
But if your website can’t give your clients a memorable and helpful experience, then it’s just not doing its job.
Perhaps it’s time to review your “shop window”.
Things to check right now
Our lives would be very empty without our mobile phones. It says here that in 2019, a whopping 4.68 billion people will be using a mobile.
So, is your site MOBILE-FRIENDLY?
Grab your mobile right now and look. Can you tick these four items?
- A responsive page display. That doesn’t mean a miniature version of your desktop site. People hate scrolling around awkwardly to find things. No; it means a page that displays properly, whatever device is used.
- Readable fonts. Serif fonts or novelty fonts just don’t communicate well on a screen. Use something like Arial or make sure it’s big enough because everyone detests tiny print.
- Intelligent text formatting. That means no big paragraphs. Short ones make it easy for readers to get the info they want. Headings and sub-heads aid navigation, and bulleted lists are also helpful.
- Optimised media display. Visitors don’t want to scroll or resize, so check out your graphic elements – images, infographics, videos – to make sure they’re mobile-friendly, too.
Is your INFO CURRENT?
Maybe not, if it was written more than three years ago! Things change. People come and go. Businesses relocate.
Incorrect contact details reflect poorly on your professional image and your business.
As for neglecting outdated products or service info, or long-gone events details – let’s just say, you’re shooting yourself in the foot!
Is your LAYOUT FRESH?
An old, tired-looking design and layout count against your brand. Is your website able to convey what your business does, in just 5 seconds on landing on your page?
Did you know, each element on a web page is carefully placed there for a good reason? Read more on how different design conventions can affect your conversion rate.
Does each webpage have a CALL TO ACTION?
Ideally, every page should have a call-to-action button such as a clickable Enquire, Contact us, Request quote, Free Consultation.
Yes, every page!
Make it as easy as possible for your visitor to contact you, so you can convert them from lookers into buyers.
And SOCIAL MEDIA INTEGRATION too?
Again, every page must allow integration with social media platforms.
If it doesn’t or is too hard to find, this needs a re-think. Again, make it easy for your visitors!
See off your COMPETITORS
It’s unavoidable. Your prospective customers will compare your website with your competitors’. (And so should you!)
So if they see a bright, shiny website, with easy social media integration, simple call-to-action buttons, persuasive testimonials and crisp text … then see yours, which looks dull and dreary by comparison, who will they choose?
You know the answer.
Big changes NOT always needed
Often, just a few tweaks can make your website more functional and professional.
But if you really need a fresh new website, Conveyz includes all recent trends in even the basic packages.
Contact Conveyz Web Design and Digital Marketing now for a FREE Website Audit on your current website design.
Or Enquire now for a new website design.