SEO Brisbane 

Keywords are the terms that visitors type in Google to look for your services. We find the most profitable keywords and include them in our campaign to rank on first page of Google.

What Is A Keyword + Understanding The Intent Behind It:

What is a keyword? A keyword is a search phrase. For example, if you went over to Google and typed in “SEO agency”, the keyword would be SEO agency search phrase. Not the individual words, so not SEO or agency. The keyword would be “ SEO agency”. To be successful in SEO, you need to figure out what your potential customers would search for in Google. To find your website. The service or product you offer. Once you know what keywords you want to target, you can then optimize your website. To increase your online visibility for those keyword searches.

Understanding keyword intent. Keyword intent, sometimes known as search intent, represents a user’s purpose for the search. For example, if someone goes into Google and types in, “Is SEO helpful for my business?” Then from the search, we can tell straight away that this person isn’t actually sure whether they need a SEO service or not. So from this keyword intent, we get two things. One, the person knows about SEO, and two, they’re not sure whether they need SEO for their business or not.

Understanding the difference in search intent will make a massive impact on your SEO campaign. When you understand the buyer intent, you can make sure the page a person lands on is relevant to what they typed in and will result in more sales and a much better user experience.

SEMrush is a tool that we use to perform keyword research and shows in their reporting the intent of a keyword search.

Short tail vs long-tail keywords:

Short tail keywords are much more general search queries that consist of one or two words while long-tail keywords consist of three to five or even more words. Here’s an example of a short tail keyword – “SEO Brisbane”. Here’s an example of a long-tail keyword, “best SEO Brisbane agency”. As you can see, the short tail keyword is a lot broader and can cover a lot more things. The long-tail keyword is more targeted and more narrowed down which as a result it means a long-tail keyword converts much better than short-tail keywords.

If someone goes onto Google and types in a SEO Brisbane, we actually have no idea what the person is looking for. Are they looking for SEO services, are they looking to understand about SEO, are they trying to find out how much SEO costs? But, on the other hand, for the long tail keyword, best SEO agency Brisbane, we have no doubt what this person wants. They want an SEO agency for their business.

And just a pro-tip as well, long-tail keywords are much easier to rank for in Google as they have less competition than short-tail keywords. However, that shouldn’t be the main effort of your whole SEO campaign as the no. of people searching for short tail keyword is normally more and we need those keywords that people search for a lot. Only then we will get more traffic and leads on our website.

How To Find Out What Keywords Your Website Already Appears For:

When it comes to keyword research, one of the best places to start is to find out what keywords your website already appears for in Google. The beauty of this is there are keywords that Google already deemed relevant to your website so all we need to do is find out what these keywords are and then further optimize our website a little bit better for these specific keywords. Once you do this, you can expect to see your website jump up higher in Google. We’ve had client sites jump from page nine, all the way up to page one, just by optimizing their site for keywords that they didn’t even know they appeared for in the first place. To do this, we use a SEO software called SEMrush.

We can see the position your website is in Google for all keywords. We can also look at the volume. The volume is the amount of times any keyword gets searched for every single month in Google. We can also see the URL which ranks in Google for that particular keyword as well. This is all very handy to know.

There are some technical requirements from Google like your Site speed, HTTPs errors and much more explained here. https://developers.google.com/search/docs/advanced/crawling/overview.

We try to resolve those issues month by month.

Main part of SEO is about helping search engines understand your website content to rank it better. We need to help Google find your content. Changing your website page titles, descriptions, content and by writing blogs, we make sure your website is easily found by Google. We work more on this aspect of SEO and create genuine content that tells about your business like press releases, blogs and social media marketing. We work closely in your business and are focussed on helping it grow.

The more website is referred by other websites, it more likely considered by Google as being a “talked about” website. Hence we add your website to more directories. We focus more on content marketing and do not buy links or add any spammy links rich with keywords to get better ranking. 

Local Search Engine Optimisation ( Local SEO), is an effective way to market your local business online in the Google organic search results and Google Maps, as it helps businesses promote their products and services to local customers at exactly the time they are looking for them. 

Hence we try to make your business be found locally as well.

To have a look at how your investment is working, we provide you with a weekly report to see your increase in website traffic, leads and calls. This will show you the work we are doing and how it is helping your business.