In the digital age when everyone is doing their research online, including finding the best companies to purchase products and services from, it’s important that your company is easy to find. It needs to stand out amid all the other manufacturing companies in your area fighting for a space in the internet search engine results. The best way to accomplish that is to use a form of digital marketing called SEO.
In this article, we’ll guide you through what makes SEO so important and how to use it for your manufacturing company.
What Is SEO?
“SEO” stands for “search engine optimization.” It is a digital marketing strategy that anyone can use, and it involves using focus keywords in your website content to generate more traffic to your website. The more traffic you get from people who find your website using search engines like Google, the more potential customers you create.
The keywords you choose should be based on what kind of business you have, what services you offer and your location. For example, if you own a shirt manufacturing company in Brisbane, a good keyword might be “shirt company Brisbane.” This keyword is likely what someone looking for a company that produces shirts in Brisbane will search for. You will include this keyword or a variation on it at the top of your website content or even in the title. That way, when someone searches for it on the internet, your website will be one of the first results.
How Can I Use SEO On My Website?
You can use SEO in a few different parts of your website, including the landing page, the about page and a blog. We recommend creating a blog on your website. This way you can include multiple keywords across multiple posts and open the pool of keywords that potential customers might use when they search.
Step 1: Choose Your Keywords
SEO, or “search engine optimization,” organizes internet search results based on keywords. When you create content for your website, such as blog posts, you need to include specific keywords that people are likely to search for when they’re looking for the type of product or service you offer. For example, if you manufacture bolts, one of your keywords should probably be “bolt manufacturer.” If you’re trying to cater to customers in a specific area, like Brisbane, you should probably include “bolt manufacturers in Brisbane” as a keyword.
Remember, using keywords will help search engines like Google find your website content and place it higher in internet search results. This drives more traffic to your website and opens up the possibility for more customers to see your products and company.
Step 2: Include the Keyword at The Top of Your Content
Keyword placement is important. If it’s buried way down in the middle of your website content or at the very end, search engines will not recognize it as easily and your website will move further down in the search results. Instead, include it in the first or second paragraph of your content, or even in the title. That way, search engines and internet users will see it right away and bump it up to the top of the results.
Step 3: Don’t Overuse Your Keywords
Logic dictates that the more keywords you have and the more often you use them, the better your website content will show up in search results, right?
WRONG. Search engines will grade your content lower if they detect an oversaturation of keywords. Only use your keyword once or twice in your content, preferably at the top.
Step 4: Watch Your Traffic Increase
Once you’ve optimized your website content with keywords, you will probably notice an uptick in traffic. As we said above, the more traffic that comes to your website, the more potential customers will increase. This is essential for manufacturing companies who want to take advantage of the fact that everyone is going online to find products to buy and companies to work with. Good SEO will also help you stand out from the competition.
3 Reasons Why Your Business Needs SEO
More and more, people and companies are looking to search engines like Google to find products to buy or industrial companies to work with. If you own an industrial company but don’t know how to take advantage of digital marketing strategies by using SEO, you’re going to fall behind your competition.
Below we have a list of 3 reasons why your company needs SEO for your website content.
1. SEO Equals More Potential Customers
If your website content, such as your landing page or blog posts, has good SEO (search engine optimization), then that means it will show up higher on search engine result lists. The higher it shows up, the more likely the person who performed the internet search will click on your website. The people who click on your website, the more potential customers you create.
It’s a pretty simple equation: SEO = more potential customers.
2. You’ll Market Your Company
Consider SEO as a digital marketing technique for your company. Your goal is to market yourself and your products to potential buyers. If you have good SEO, your website will show up higher in search engine results. Then, when people go to your website and see that they can purchase your products or services online, they will be more likely to stay and more likely to come back again if they have a good experience. Then they will share that good experience with others, which will drive up your traffic even further.
3. You’ll Get a Leg Up on Your Competitors
Not all companies are great at using SEO, especially if they don’t see the potential of the digital market. You do, so you’re already one step ahead of the competition. The better your SEO is, the higher your website will appear in the search engine results, probably even above those of your competitors. You can also research your competitors to see what they are using for their SEO keywords, and then alter your strategy so your website appears more unique. You’ll be the first stop people make when they perform an internet search. That means you get first dibs on customers.
Get Help Marketing Your Company from Our SEO Expert
When you invest in your website content and SEO, you’ll see returns like the ones we talked about above: more traffic and more potential customers.
Pro Tip: Hire an SEO Expert
But if you’re still not sure where to begin when it comes to marketing your industrial company and products using SEO, you can consult our experts. Here at Conveyz, we offer an SEO service that will help you get your internet traffic and sales off the ground. For more information, visit this page.