According to The Verge, Europe’s new privacy regulation known as General Data Protection Rule will reshape the internet. The law passed in 2016 is targeted at Europeans but the impact will be felt across the internet due to its global nature. In essence, GDPR is not only going to affect internet users in Europe but across the world. As the May 25th 2018 deadline for GDPR draws nearer, websites are in a rush to ensure they are well positioned in tandem with the requirements. This is to avoid the stringent penalties that is attached to the non-compliance of a website to GDPR.
Are You Affected By GDPR?
As a business with an interest in Europe, you are required to abide by GDPR in your website design. In as much your business has a presence in Europe, or even if does not but utilizes personal data of EU citizens, you are affected by GDPR. Other condition deals with the number of employees you have. GPDR affects you if you have more than 250 employees, or lesser if you possess sensitive personal data.
What GDPR Intends To Achieve?
The main purpose of GDPR is empowering consumers with powers that bothers on erasure, restriction, objection and information notices. Unlike the previous Data Protection Directive, GDPR has tighter penalties and requirement. The key requirements of GDPR include the following;
• Affirmative Consent and Withdrawal
The standard set by the GDPR in obtaining consent is quite high. The new regulation will change how you design your website to obtain consent from your visitors. What GDPR stipulates is that every indication must be in affirmation and in clear terms.
In clear terms, let your web designer look into how your opt-in pages are designed, GDPR frowns at pre-ticked consent for opt-ins. With GDPR in place, every request for consent must be explicitly requested from the data request.
It doesn’t end here; the data subject owns the right to withdraws his consent at any point in time they so wish.
Eg of what goes in a website as a header pop-up before the customer starts using the website :
• Awareness of What GDPR is all About is a Crucial Step
Without an understanding of the basics of GDPR, you are caught in the web of confusion. Key decision makers in the company are expected to be abreast of the new law and make moves to position your company for compliance.
Once of such way towards compliance is to talk to your web designer and ask if your website is in consonance with GDPR.
One of such aware bothers on the training of a data protection officer. With a DPO in place, they will relate with your web designer, third parties agencies, your employees on compliance with GDPR.
Data Protection Officers must be provided with the required knowledge and resources to carry out their duty. You can appoint a current employee and train such on GDPR.
• Children Data Protection
GDPR has a special place for children and minors. Inform your web designer to position your pages to verify ages. When it is below the expected age, there must be a provision for consent from parent and guardians before access to data.
According to the GDPR, data of any individual below the age of 16 must require the consent of the parent before processing.
This area is one of the key areas of the GDPR that must never be overlooked. The system and processes must be designed with the protection of children in mind from the outset. There must be a lawful basis for processing data of a minor.
In your privacy policies, those of the children must be clearly stated. They must know what you will do with their data and why they need to let a guardian read through.
• Swift Response to Data Request
Of importance to GDPR is the subject request access. The data subject has the right to know their information available to you. As a business, you are expected to respond to these request in a timely manner.
In the event that such request is declined, you must provide the subject ample reasons for this decision. While declining, you should be aware of their right to report to a supervisory authority.
Depending on the number of requests you expect on a monthly basis, you should consider talking to your web designer on how to make this information available online.
Influence of GDPR on Digital Marketing
Digital marketing exists and succeeds on the availability of personal data, without which a digital marketer cannot succeed. As a marketer, analyzable data is the major ingredient for the success of a marketing campaign.
With GDPR in place, every digital marketer will need to prove beyond reasonable doubt they need the information being requested. This will be quite a hard task as it will near impossibility to achieve this.
As a digital marketer, you cannot afford to ignore GDPR as the regulation involves heavy punishments. You can cough out as much as €20 million, or up to 4% of global turnover.
It is believed that GDPR will affect email marketing the most but the impact will be felt in other channels also. For example, in the use of social media, a digital marketer will require separate consent for email to be utilized for promoted social media posts.
Being on the legal side of GDPR requires a web designer and digital marketing agency that understand the basics of the law. With a firm like Conveyz, you are in the right hands with how your website is designed and how the processes are arranged. Being GDPR compliant does not mean you should not have an amazing website and should not stop your marketing campaigns, you just need to know the right people for the job.