Considering adding products to your existing website design or a new online store website design?
If you have a website with an online store, then it is definitely because the goal is to increase sales of your products or services. But what few elements are a must to have on your website to increase your sales and conversions rate?
Below are four important elements that we have tested and worked well.
Include your contact information
Just as your website design is launched by your visitor make sure that your contact information is clearly visible and also available in different formats. Consider including a phone number, full mailing address, and email address.
Many B2B customers would rather just talk to a sales representative personally before buying or expressing interest in the product.
Be sure to include as much contact information as you’re comfortable with including online. At a minimum, you should include a contact form that’s easy to access.
Since this is a feature that so many visitors are looking for, it’s a good idea to include these pieces of information on every page of your website.
Improve your design
If your website looks outdated, you’re going to lose out on valuable customers.
To maximize the number of sales you make on your website, consider hiring a professional designer to give your sales page a facelift. If you have already had a new website design, consider updating your product description and pricing.
It is should not be a one-off design and content. You should constantly make gradual changes to your website design to improve conversions.
Remove the navigation bar during checkout
When your customer has added your product to the cart, while on the checkout page, remove the navigation bar as it distracts your customers to look for more options and finally it happens that you can lose your sale.
Track User activity
For eCommerce website designs, it is important to check the user activity on the sales page to know where the user is experiencing problems navigating through the website and what changes in the design should be made to improve the conversions. This has been considered to be the most important aspect of getting sales.
Why Google Analytics Integration With Every Website Design?
Traditionally when we used to do marketing, we were not able to track any sales or how many people viewed the print material. But now with online marketing we can analyse and track marketing. But still this is not used widely by businesses.
After we design a website, Google has provided us Google Analytics through which we can understand the no. of users on the website on daily, weekly or monthly basis, duration on website, country, city, source they came from, age gender, occupation and lot of other stats to understand our business audience and target accordingly.
Let’s understand a few benefits that Google Analytics has given:
- Understanding Target Market:
Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results.
Using Google’s unique machine learning capabilities discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
- Data Analysis
Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.
- Goal Setting
So many people who have their Google Analytics account, don’t have their goals set up. This is mostly because they feel like it will not help their cause and that it’s just another feature. Although it is commonly overlooked, it is a very useful feature, the one that could improve your online experience and eventually improve your business immensely.
- Which social media platform to target
Social media advertising campaigns cost a lot of money and you need to be sure that you find a specific platform where most of your users gather and engage. This way you won’t spend excessive money where it’s not useful.
Use GA to figure out where your users are congregating and direct your efforts towards that platform.
At Conveyz we put a lot of emphasis on Google Analytics to target when we run marketing campaigns. Whether you run a marketing campaign or not, Google analytics is definitely a must to understand your business audience. Quality web design at Conveyz in Brisbane comes with one main focus – growing your business according to modern, digital needs. So once you invest in quality web design, your business will enjoy more customers, increased conversions, strengthened growth, higher profits, and long-term benefits.
At Conveyz we provide this conversion optimization and regular update to websites as per user activity to improve conversions. Need a website design with all the must features in it? Contact Conveyz Web Design based in Brisbane.