Blogging is one of the most powerful SEO tools a business has at their disposal. If your blog is on your website, every post you publish becomes an indexable page by Google. That means every blog post is an opportunity for your website to be found.
Because of this, blogging can increase site traffic. The more healthy, well-optimised pages your website has (including blog posts), the stronger your domain authority will be – and the higher Google will rank it in search results.
Not only that, but blogging is an opportunity to answer questions or solve problems for your customers. In today’s digital world, people are constantly looking for information. And the first place they turn to is Google.
“What food do puppies eat?”
“How to clean suede”
“When’s the best time to visit Sweden?”
These are all common search terms. And there are people – right now – searching for answers to questions in your field of expertise. So, you want your blog post to appear in results, not your competitor’s.
So, let’s take a closer look at how to increase site traffic through blogging. The key is to find out exactly what your customers want to know. Then all you have to do is provide answers for them.
Here are some great tools you can use to supercharge your blog by giving your customers the information they want…
Research Tools To Help You Increase Site Traffic
1. Facebook Groups
Facebook Groups provide a wealth of information. Find one that relates to your business niche or service offering and use the “Search this group” box to type in your keywords (including quotation marks). Hit return and you’ll see the types of questions people are asking that relate to your keywords.
Then write a blog post that perfectly answers this question and share it with the Group! You could even tag in your post the person who originally asked the question to make sure they ’re notified.
Use this free tool to search a keyword or domain and get a breakdown of the most popular content in terms of social shares. You could type in your competitor to see what’s working well for them or try a specific topic to get a broad range of results from different sites. This will give you an idea of what type of content is popular or even going viral, as well as the comments readers are leaving.
3. iTunes Podcasts
Podcasts are the fastest growing medium in Australia right now. Podcast audiences are loyal and engaged, and there is almost definitely a podcast (or many) on the topic you are researching.
Do a search within iTunes for your keyword and filter it to view the most popular episodes first. Once you find an episode that’s a good match, check out the show notes for sources, tools and points mentioned. This can be a good starting point for your own ideas.
4. Answer The Public
Answer The Public shows you what sort of questions are being asked about your topic. Enter your keyword and the tool will display various types of questions that relate to it.
Unfortunately, the tool is no longer free and only Pro users can change the country. However, it’s still a really handy exercise for brainstorming blog post ideas.
Soovle instantly returns a snapshot of the most popular searches on Answer.com, Google, Amazon, Wikipedia, Bing, Yahoo and YouTube based on your keyword.
Ubersuggest helps you quickly find several new keyword ideas based on your original search. You can actually choose to return results from Web, Shopping, Image, YouTube or News to get really specific with your keywords.
You should now have a good understanding of how thorough audience and topic research can supercharge your blogging, which can in turn increase site traffic.
The three secrets to performing blog content are research, good writing, and on-page optimisation. Conveyz provides professionally written blog posts with every SEO package, so if you want to increase your website traffic contact us today.