If you would like to enjoy immense upsurge in traffic, this content will show you the basic way! Optimizing your business and content for SEO is the way to go and you need to also know how to do this effectively for different languages and countries.
This is because the global market for your business content is vast, while majority of your target audience live in certain parts of the world that do not interact in English. Up until now, it is likely that you have been limiting yourself and missing out on large audience because you have only been targeting English speakers.
Now, you will be able to perform a few ethical SEO practices to reach out more on the global arena.
First plan out your strategy:
You need to firstly consider optimizing your business and website for global readers; and this can be attained by laying out some basic strategies. While this can be a bit complex, you need to know what you are doing here. Start by figuring out where your present traffic originates from.
In order to find out the exact locations you are reaching currently, visit Google Analytics and check out the audience stats.
Global SEO Consideration
The process involves maintaining multiple sites for diverse locations and languages. And while this is much work, it is worth the effort because it will definitely pay in the long run. For people who have international brands and those whose business can be said to be global, this move is recommended; if not, it won’t make sense. So if ready, go ahead and develop new websites for each country to target and purchase the Top Level Domain of that country. Looking at targeting Mexico for example, go with the extension .mx – so the domain might look like: www.businessxyz.mx
When targeting diverse locations, it would also make sense if your business has a reason to be in that particular region. For instance – some travel sites require several sites to meet the needs of different clients.
In case your business is much same around the globe, focus on languages. For instance Facebook concentrates on language instead of focusing on country on its homepage, since it offers same basic product to all its users.
Where you have no specific reason to show dissimilar content to diverse locations, it would be much easier to target languages.
You can create subdirectories for every language that you wish to target. You can achieve this by creating new pages and translating content into the targeted language.
If you are targeting Spanish audience for instance, a typical subdirectory sample should look like this: www.businessxyz.com/es
AVOID machine-translating your content copy as Google will penalize you since they are against websites that use machine translations. Better hire an expert to do the translation for you!
Strive at creating all your content in the native language of the target country.
Adhering to the aforementioned tips can help you reach out more to a wider audience globally.