If you would like to enjoy immense upsurge in traffic, this content will show you the basic way! Optimizing your business and content for SEO is the way to go and you need to also know how to do this effectively for different languages and countries.
This is because the global market for your business content is vast, while majority of your target audience live in certain parts of the world that do not interact in English. Up until now, it is likely that you have been limiting yourself and missing out on large audience because you have only been targeting English speakers.
Now, you will be able to perform a few ethical SEO practices to reach out more on the global arena.
First plan out your strategy:
You need to firstly consider optimizing your business and website for global readers; and this can be attained by laying out some basic strategies. While this can be a bit complex, you need to know what you are doing here. Start by figuring out where your present traffic originates from.
In order to find out the exact locations you are reaching currently, visit Google Analytics and check out the audience stats.
Global SEO Consideration
The process involves maintaining multiple sites for diverse locations and languages. And while this is much work, it is worth the effort because it will definitely pay in the long run. For people who have international brands and those whose business can be said to be global, this move is recommended; if not, it won’t make sense. So if ready, go ahead and develop new websites for each country to target and purchase the Top Level Domain of that country. Looking at targeting Mexico for example, go with the extension .mx – so the domain might look like: www.businessxyz.mx
When targeting diverse locations, it would also make sense if your business has a reason to be in that particular region. For instance – some travel sites require several sites to meet the needs of different clients.
In case your business is much same around the globe, focus on languages. For instance Facebook concentrates on language instead of focusing on country on its homepage, since it offers same basic product to all its users.
Where you have no specific reason to show dissimilar content to diverse locations, it would be much easier to target languages.
You can create subdirectories for every language that you wish to target. You can achieve this by creating new pages and translating content into the targeted language.
If you are targeting Spanish audience for instance, a typical subdirectory sample should look like this: www.businessxyz.com/es
AVOID machine-translating your content copy as Google will penalize you since they are against websites that use machine translations. Better hire an expert to do the translation for you!
Strive at creating all your content in the native language of the target country.
Adhering to the aforementioned tips can help you reach out more to a wider audience globally.
Now content: Using Long Tail Keywords to Achieve Short Tail Keyword Rankings
In case you just launched a new site – you have to face the facts that it isn’t easy to rank for high volume short tail keywords.
Using highly competitive keyword phrases effectively can help drive some huge traffic to your website.
So how do you achieve your aim with keywords in this context?
You have to optimize content for intents, topics, and desires…
When you search for any specific subject, you will surely discover hundreds or thousands of keywords. Such keywords stand for diverse things searchers desire knowing about that subject/topic. You therefore need to section keywords into groups, with each group signifying similar intent. With good SEO in place, you will need to create unique content page to satisfy the searcher’s requirements.
Distributing short-tail keywords into associated sets of long-tail keywords is a good direction toward good keyword targeting; in so far you have the pages and content in place for them.
A lot of folks might advise that you ignore the short tail keyword agenda, and that it’s competitive, too challenging, and too expensive – among other excuses. While these might be considered as valid points, the key is not to concentrate on the short tail solely, but rather to utilize the long tail keywords to generate relevance for the short tail keywords.
Optimizing Long Tail Keywords:
You can find all the keywords in any subject or given topic with meanings that are similar. Then group them putting these together, and then further find or create a page for optimization.
If you sell products for instance! Assume you come by a few keywords for your items with the subsequent terms: sale, discount, cheap, clearance, surplus, closeouts, among others. The pattern here with these is that they all seem to have similar meaning, meaning they can be all together optimized.
In order to maximize this – simply create a page where you can place each of your discounted stock for swift sale. However, know that no discount page would be complete and set without a link directing back to your product main page. After all – if the product required by the buyer isn’t discounted, he or she may just as well go on & purchase it at full price. This is to say that you can add in a text link to the short tail keyword SEO page.
With that done, repeat the process with other keywords of similar intent, and keep repeating it!
Every page optimized for any intent long tail group that’s similar – offers a link back to the short tail keyword that you wish to rank for.
The overall essence of doing this is that as you optimize long-tail keywords so as to achieve short-tail objectives, you will soon start seeing traffic and sales building up. Those less often searched long-tail keyword phrases can add up to 70% of the traffic you will receive from the short-tail keyword phrases. This is why long-tail strategy is crucial part of your SEO, as though they may pull less traffic per search term; they have the capacity to drive just as much traffic in general.
Contact Conveyz Web Design and Digital Marketing today for a Free consultation!