If you have decided to advertise your business using Facebook, you might already have gone through the basics of creating a Facebook Ad. You would be aware of the important factors that should be considered for a good advertisement. You might have already decided the customers you want to target and came up with the strategy to keep them engaged.
Optimizing your Facebook Ads to generate maximum leads is very important. One of the ways that Ads get optimized is through choosing a format that works best for your business.
Photo Ads – Inspire people with images
No matter what your business is, Facebook photo Ad can be used to increase awareness about who you are and what you do.
- Facebook image Ads are created for several purposes. A few of which are given below:
- When you want to drive people to your site. In a study that was conducted, image ads performed best in driving a specified target.
- When you want to create the Ad in just a couple of minutes because of time constraint.
- If you have created a new product and want to create awareness for it, a photo ad works best for this type of promotion.
Video Ads – Move people with Videos
There is a study going on that says by 2021; all mobile data will be video. It’s the way we communicate these days. People consume videos all the time. From a bite-sized video that they watch on the go to a longer video being watched while relaxing on a sofa, videos have become a norm. A good Facebook video Ad can capture the attention of your customers and leave them mesmerized.
Story Ads – Connect with customers through everyday moments
Almost all the applications being used today feature stories. It is because people find it hard to get enough of stories. They are authentic and captivate the audience. It makes the customers feel a part of a larger community.
You can use the benefit of these facts to drive your customers to your business.
Instant conversation with your business – Messenger Ads
Running ads on messenger reaches customers where they are. It is the easiest way to make use of the global reach of the messenger. It provides the customer with the option to connect with your business instantly.
Carousel Ads showcase more variety in a single ad. You can add up to 10 images or videos together, each with its link. This works best if you have a number of products you want to showcase. You can use a carousel ad to tell your story in a creative way to capture your customers.
When are carousel ads best option?
- When multiple products are to be showcased.
- When different features of a single product are to be highlighted.
- When you want your target customers to be actively engaged, you can develop a captivating story spread across the cards.
- When a process is to be explained.
Collection Ads – the Easiest way for customers to browse your products
If your business sells many products, you might want to let your customers browse through your products. When people want to buy a product, they expect it to be through an easy mobile experience.
Collection ads are your friend in selling your products. They let people move from discovering the products to purchase through a single click. The collection ads feature a video or images that show them your products. If they are interested in buying, they are just a click away.
We help businesses to get the attention they deserve through Facebook Marketing.
Contact us here if you would like to know how we can help you with generating enquiries and leads through Facebook Ads.