This is a question that comes up frequently here at Conveyz: what are the benefits of a professional website designer, as opposed to doing it yourself? So we thought it worth writing a blog post about it.
We get it. You’re a small business. And every increment of expenditure needs to be deemed a maximum priority. But isn’t having a website that is on brand, fit for purpose, and appealing to customers a priority?
Of course, the kind of website you need depends on the sort of business you run. But in this digital day and age, a professional website is not a “nice to have”. It’s essential.
With that said, we’ll outline some tools for creating a website on your own, should you decide that’s the right course for you at this time. Of course, there are pro’s to designing it yourself, the main one being that it’s cheaper. But be aware that it’s often not as cheap as you think it’s going to be. As the expense is recurring every month while you pay a website designer only once and forget its expense as your monthly expense.
With most DIY website creation platforms, you have to pay for really basic features like:
- your own domain name;
- advanced site stats;
- site search bar;
- HD video and audio;
- eCommerce capability;
So consider what your website needs. Then you need to decide whether a DIY platform is actually going to be cost-effective for you. Weigh it up against the benefits of a professional website designer. We’ll go into these later on in this post.
Designing your own website
There are tons of tools out there now that allow you to create a basic website, often for free. We’ll take a look at the four most popular.
Wix has some good templates, but perhaps isn’t the easiest platform to use. If you’re easily frustrated, give something else a go.
Weebly lets you edit your site from any device. So if you’re on the go a lot, this might be a good platform for you.
Squarespace has become really popular due to its award-winning templates. But be aware that only the first 14 days are free.
Homestead got some great reviews when it launched. But you need to download software to use it. And the most basic price option immediately limits your website to only 5 pages.
The main issues with these websites are that their SEO capabilities are limited, and only the most basic of templates are cheap or free to use.You cannot custom design it as per your business and audience needs.
Because your free site is based on a template, there will be thousands of other websites like it. Google’s algorithm favours creativity and uniqueness. So the likelihood is that your customers won’t actually find your website, if it’s made from a template, in Google’s search results.
This means that you could end up putting a huge amount of work in, and often cash, only to end up with something that isn’t giving you return on investment.
Benefits of a professional website designer
“If you want to do great things and make a big impact, learn to delegate.”
– John C. Maxwell, American author
The benefits of a professional website designer, rather than doing it yourself, are numerous.
We’ll cover the main points you need to consider below. But really, there could be far more than these, depending on what sort of person you are and your business needs.
1. Knowledge and experience
“Hire people who are better than you are, then leave them to get on with it . . . ”
– David Ogilvy, advertising executive
The number one benefit of using a professional website designer is the fact that you gain their knowledge and experience.
Most web designers have formally studied their craft and have certifications to prove it. Because it’s their profession, they will be up-to-date with the latest tools, trends, capabilities, and issues in web design. They’ll know the pitfalls to avoid, user experience (UX) best practice, and what systems and plugins to use.
If you’ve ever created a website yourself, you’ll know how valuable this knowledge and experience is.
2. Quality and capability
When you use a professional website designer, instead of a DIY website tool, there are no limits to the website’s capability and functionality. Moreover, you are in complete control of your own SEO.
This means that your website can have any feature you want it to. And it won’t be penalised by Google in search results. It can completely reflect the uniqueness of your business in the digital space. It can attract, engage, and nurture your customers; which is what a good website should do.
3. Peace of mind
With hiring a professional comes peace of mind. You’ve chosen an expert in their field. Designing websites is their job, not yours. So they can bear the responsibility of getting a great website design together, while you can relax in the knowledge they know what they’re doing.
Obviously, you need to do your research when choosing a professional website designer. If you can, get a word of mouth recommendation from someone you trust. If that isn’t possible, don’t be afraid to contact a few and ask them plenty of questions. It should never be just about cost. You want to make sure you choose the right person for you to work with.
4. Less stress
Have you ever tried to set up Facebook Pixel or Google Analytics? If you’re not somebody that’s used to working with websites and code day in day out, the chances are you’ll get frustrated.
Let somebody else navigate the weird and wonderful world of websites for you, so you can concentrate on your passion – your business!
“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.”
– Richard Branson, British entrepreneur
Listen to Richard Branson. The most successful people in business have the strength of character to delegate to others. They surround themselves with experts instead of trying to be a “Jack of all trades”.
Your website is the most important digital presence your business has. So trust an expert to create it for you.
Conveyz, based in Brisbane, are specialists in website design with digital marketing. All of our websites adhere to best practice design principles, so if you’d like our help with your website, contact us today