At one point or another, we have all come across the term SEO. If you are a newbie to this term, you might not have understood what this means. SEO means search engine optimization. As the name suggests, it is the process of improving the standing and indexing of your website in organic (non-paid) search results in a search engine. To explain in simpler terms, if your website has content and design that is in conformation with SEO when a person does a search that has keywords of your website, it will show up somewhere on the top of the page. Otherwise, the user would have to scroll down or even move to different pages to see your website. This will limit your audience.
SEO is all about running your website for the right people.
If you are looking to learn the skill of SEO, you should know that it requires a lot of creative and technical work. Many strategies exist to make your website in conformation with SEO principles, but the end goal of it all is to be amongst the highest results when someone searches.
Learning the art of SEO
For mastering SEO, you will need a lot of practice. But because of the internet, you can get this information for free. All you need is the investment of your time. Let’s go through the basics of SEO so you can get yourself acquainted with how things work.
On-page vs. off-page SEO
On-page SEO is the optimization of your site to affect the results of the search engine. This includes everything on the website. From the content to the designing, including meta-tags, headings, images, etc.
Off-page SEO covers all the aspects that improve domain authority. This includes exchanging and buying blacklines, guest blogging, writing valuable content, etc.
Black-hat vs. White-hat SEO
Just like good vs. bad guys, these are two approaches to SEO. The black-hat approach is improving the ranking through unethical means. It makes the website get to the top in a short time. But the search engine bans such websites sooner or later.
Whereas, the white-hat approach means sticking to the guidelines and following ethical means to make your website come to the top of the engine.
There is an in-between of these two approaches. It is known as the grey-hat approach. The guidelines of this are not clearly defined. Therefore you can gain thousands of users without getting penalized.
How does a search engine work:
There are three main features of any search engine
This is also known as spiders, where the search engine scans your website going through all the content. This is done through bots that crawl the internet regularly in order to update the data.
After the engine scans the whole website, it indexes it. Every time any changes are made, the website is indexed accordingly. This can be thought of like a library full of websites from all over the world.
Once the query is submitted in the search engine, it digs into the library to pull out the results matching that query.
To make your website amongst the highest results, you need to make it conform to SEO so that when the search engines index it, they know the content is vital. You can get professional SEO help, but even if you make it a perfect SEO technically, the indexing can still suffer if your website design is poor. This is where most people waste their money and time.
At Conveyz we help with website design that is SEO optimized where the layout is designed as per the content that is SEO friendly. Learn more about it here.